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Snickers Builders

Flipping stereotypes and earning internet fame, the activation where builders weren't themselves.
Directed by Nick Kelly

A live stunt filmed on the streets of Melbourne that got 2 million hits in 5 days. In 2020, Cannes Lions also named it one of the most effective pieces of creative work of the last decade.

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Role: Creatives
Agency: Clemenger BBDO Melbourne
With: Ant Keogh
Nick Kelly, The Sweetshop

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