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The viral hit where builders weren't themselves.
Directed by Nick Kelly
Latest Work / Sheba Hope Reef
Latest Work / Sheba Hope Reef
Latest Work / Sheba Hope Reef
Vinnie Jones & Noel Edmunds have big plans if they win the Lotto.
Directed by Jeff Low.
Vinnie Jones & Noel Edmunds have big plans if they win the Lotto.
Directed by Jeff Low.
Smart Energy
Fear of the Future
Smart Energy
Fear of the Future
Smart Energy
Fear of the Future
Smart Energy
Fear of the Future
An print launch campaign for Smart Energy GB, documenting the early trials and tribulations of things we take for granted today.
An print launch campaign for Smart Energy GB, documenting the early trials and tribulations of things we take for granted today.
An print launch campaign for Smart Energy GB, documenting the early trials and tribulations of things we take for granted today.
An print launch campaign for Smart Energy GB, documenting the early trials and tribulations of things we take for granted today.
Advertising Creative
Andre
Sheba Hope Reef
To launch Sheba’s commitment to fish sustainability, we showcased their new system of rebuilding dead reefs with a one word mission statement that was visible from space. Winner of two Grand Prix in Media and Industry Craft at the Cannes Lions.
Based on a decade of research, over 15,000 pieces of coral and 900 'reef stars' went into the build.
Watch the case study below [SOUND ON, YEAH].
Within a few months of build, Hope Reef was picked up on Google's satellites. It's now been designated
a historic landmass on Google Earth - a first for any brand. Try diving Hope virtually on UnderWater Streetview.
We created a growing coral visual identity based on the building blocks of Hope Reef, reef stars.
The animated growing font appeared on digital out of home and grew over time - in some cases, hours.
We also made the font sharable via Giphy.
Three years since it was built, the reef is now making noise.
Role: Creatives.
Agency: AMVBBDO
With: Mario Kerkstra, Alex Grieve
The Glue Society.
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